Live Group Purchasing
If you have never heard of this concept you need to know all about crowd clout and especially the team-purchase phenomenon, which involves strangers organizing themselves around a specific product or service. Think electronics, home furnishings, cars and so on. These like-minded shoppers then meet up in real-world stores and showrooms on a coordinated date and time, literally mobbing the seller, negotiating a group discount on the spot. Popular Chinese sites that are enabling the crowds to first group online, then plan for real world shopmobbing, are TeamBuy, Taobao and Liba. Combined, these sites now boast hundreds of thousands of registered members, making money from ads and/or commissions from suppliers who are happy to have the mobs choose their store over a competitor’s.
Do you think this would fly in America?