Starbucks Helps Ike Recovery Effort

Starbucks stores are playing a unique role in Hurricane Ike recovery efforts.

According to CNN, residents who have lost their homes or had their homes damaged are gathering at local Starbucks stores to take advantage of the AC, wireless internet and the sense of community.

“It’s a gathering place… they want to come in and talk to their neighbors and the barista behind the counter,” said Amy Christensen, a Houston-based director of business operations for Starbucks.

Customers and employees are also sharing information about where to locate necessities like eggs and milk.

The sales idea: What if your company (or store or organization) could create a similar sense of community and mutual support every day? What would the effect be on morale… and your bottom line?

Click to read the entire story.

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