Crazy Business or Brilliant Start-Up? #3

Although video games and laser tag are a popular choice for kids’ parties, getting the kids to venues can be more hassle than it’s worth. Back in January, Texas-based Games2u stepped in to solve this problem with its mobile video game theatres—self-powered, climate controlled trailers that house XBox 360, Wii and PS3 systems, enabling up to 24 players to compete head-to-head. For parents who’d rather see their children running around outdoors, the company’s Sprinter trailers contain a range of inflatable bunkers and laser guns to turn yards and fields into laser tag battlegrounds in an instant.

Thanks to its installation of multiple 50-inch flatscreen HDTV displays and surround sound, the trailer provides customers with a much more immersive gaming experience than they could create in their own homes. Each mobile theatre is accompanied by a trained Game Coach who oversees the event and keep players engaged, allowing parents to sit back and relax. Parties start at USD $199 for one hour, USD $299 for two hours and USD $99 for every additional hour.

Games2u is offering franchise opportunities in the US. Entrepreneurs in other game-hungry countries: how about setting up something similar? (Related trend: Insperiences, which describes consumers’ desire to bring top-level experiences into their domestic domain.)

Website: www.g2u.com
Contact: www.g2u.com/contact_email.php

HT: Springwise