Pepsi Targets Gen Y – Is this New Formula Coke all over again?


In a Pepsi-sponsored survey, StrategyOne discovered that Millennials, born between 1980 and 1990, share the attribute of optimism.  In fact, 95% of Millennials surveyed agreed with the statement that “it is important to maintain a positive outlook on life.”  These respondents also responded positively to words like “change,” “new,” “progress,” “hope” and “excitement.”  As all of this is part of the self-designated Pepsi Optimism Project, I’m wondering if this research is simply a vehicle for Pepsi to find what they’re looking for.  Are Millennials the only demographic with a statistically significant predisposition toward “progress” and “excitement?”

To read more about it click here.

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