Crazy Business or Brilliant Start-Up? #16


slowcow

Out to help those looking for a quick relaxation fix, a new drink from Canada offers ‘an acupuncture session’ in every can. An antidote to energy drinks like Red Bull, Slow Cow was developed to help people de-stress.

Under the premise that caffeine-packed drinks tend to increase anxiety, Slow Cow contains theanine, chamomile, valerian, passiflora and other ingredients known for their calming effects. The beverage is meant to increase mental awareness while improving relaxation, without the post-hit dip that caffeine and other stimulants cause.

Slow Cow, whose tongue-in-cheek logo apparently did not amuse Red Bull, might have found a gap in a market saturated with energy drinks of every possible variety. It’s not the only beverage to position itself as a relaxation drink, mind you, (Drank is another), but Slow Cow gets the vote for best branding. Seems like a natural fit for spas, hotels, airlines—or anywhere else consumers could use a serving of relaxation.

2 responses to “Crazy Business or Brilliant Start-Up? #16

  1. Thanks for the kind worsds Susan.

    I am a big fan of energy drinks, so this really stood out to me. Whoever thought people might want to slow down and relax?? =)

    Nick

  2. Nick, I love your site. Great variety and timely topics.

    When Slow Cow finally makes it to our grocery store shelves I’ll let you know if it works!

    Susan.

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