New research from Lancaster University Business School has shown that employees aged over 60 have delivered a significant boost to business at McDonalds. Levels of customer service are reportedly 20% higher in restaurants with staff aged 60 or over with 69% of McDonalds’ managers saying older workers empathize and connect well with managers, 47% saying older workers go the extra mile to deliver the best possible service and 44% rating highly the role of mature workers in bringing mentoring skills to help develop younger staff.
McDonalds employs 1,000 people aged 60 or over. Of course, older workers aren’t perfect but this shows that those organizations who are prepared to recruit, develop and retain them can reap real bottom-line benefits. Like B&Q, Sainsburys, BT and other such organizations before them, they’re to be commended for recognizing the strengths of an age-diverse workforce. We’ll really be lovin’ it when other mainstream employers do the same for white collar and managerial employees – and the notion of a truly multi-generational workforce is so commonplace as to no longer be newsworthy.