Tag Archives: Gen Y

Economic Downturn Rattles Younger Workers While Older Employees Tough It Out

olderworkers

Younger workers are bearing the brunt of the current economic crisis, while older employees show greater resiliency in a recession-battered workplace where employers seek to do more with less, according to a new study by Boston College’s Sloan Center on Aging & Work.  

The onset of the greatest economic crisis since the Great Depression has negatively altered perceptions about job security, supervisor support, job quality, inclusion and overall employee engagement in the workplace, according to the new report, “The Difference a Downturn Can Make,” part of the Center’s far-reaching Age & Generations Study. And as businesses strive to cut costs and increase productivity, American workers are reporting they are overloaded.

 Looking across different generations of workers, researchers found employees of all ages reporting a drop in employee engagement, a measure of how invested and enthusiastic employees are in their work. While employees overall report declining engagement, older workers in this study appear to be weathering the economic storm better than their younger peers.

 Workers among “Generation Y” — ages 26 and younger — report the greatest decrease in engagement. Those slightly older workers in “Generation X” — ages 27 to 42 — reported less of a decrease, while Baby Boomers and older “Traditionalists” — ages 43 or older — reported that their levels of engagement hardly changed at all.

 America’s older workers show all the signs of being more resilient in the face of threatening economic conditions, drawing on hard-earned experiences from the downturns of the past and a battle-tested perspective on the peaks and valleys of the market.

 “Some older workers have seen it all, and that gives them experiential resilience,” says Marcie Pitt-Catsouphes, director of Boston College’s Sloan Center on Aging & Work. “Younger workers just don’t have the depth of experience, which leaves them feeling less engaged in their jobs. But younger workers bring energy, enthusiasm, and idealism. In a workplace where older and younger employees work side-by-side, the give and take between young and old is a valuable resource employers should leverage to survive the downturn.”

 Researchers at Boston College’s Sloan Center on Aging & Work report other findings from the Age & Generations study that suggest: 

  • Perceptions of engagement, supervisor support, inclusion, and job quality declined after the onset of the economic downturn for employees who felt that their job security had decreased, but it stayed the same or only slightly declined for those whose job security had stayed the same or increased.
  • Those whose job security decreased or stayed the same experienced a slight increase in work overload after the onset of the economic downturn, whereas those whose job security increased experienced a slight decrease in work overload.
  • Those whose job security decreased perceived a slight decrease in team effectiveness after the onset of the economic downturn, whereas those whose job security increased experienced a slight increase in their perceptions of team effectiveness.
  • While younger workers felt the effectiveness of their work team as a whole dropped as their job security declined, older workers felt the effectiveness of their team held steady even though they too reported a decreased sense of job security. 

In tough economic times, the multi-generational American workplace requires employers to take cost-effective steps to support their workers. It isn’t enough for employees to be grateful for their jobs; according to one researcher, employers need to show they are grateful to the employees that keep them in business.

“Employee engagement can be greatly enhanced by simple and cost-efficient efforts,” adds Christina Matz-Costa, research associate at the Sloan Center and one of the study’s authors. “Providing strong training and development opportunities, encouraging work team inclusion, and promoting a culture of workplace flexibility and supervisor supportiveness are all effective strategies that can maintain or boost engagement.”

To download a PDF copy of the full report click here.

Friday Funnies: Video – Generational Mis-Understandings

Vodpod videos no longer available.

Engaging the 21st Century Multi-Generational Workforce

Group portrait

A brand new study just released last week from the MetLife Mature Market Institute details the most important factors for engaging different segments of the workforce. Titled “Engaging the 21st Century Multi-Generational Workforce”, the study indicates that employers can maximize the strength of their workforces and optimize worker productivity by using best practices, geared to the various generations. Identifying the values of the groups, the report reflects the “hot buttons” that are most effective in producing the desired motivation.

Conducted in partnership with Boston College’s Sloan Center on Aging & Work, the study explores the drivers of engagement for employees of different ages, including demographic characteristics, factors related to the job, and work-team factors. The Institute defines “engagement” as “a positive, enthusiastic, and affective connection with work that motivates an employee to invest in getting the job done, not just ‘well’ but ‘with excellence'”.

Also noteworthy was the MetLife finding that older workers are more engaged than younger workers. For many business leaders, this information will come as no surprise. The research suggests that “focusing on the talent management of older individuals is important because they may best relate to the Baby Boomer customer base responsible for $3.8 trillion of annual spending in the US. They also found the highest levels of engagement among women, without elder care responsibilities, in good physical and mental health, with a positive self-perception and those having job security.

Three key findings indicate that employee engagement can be greatly enhanced by simple and cost-efficient efforts, including providing strong training and development opportunities, encouraging work team inclusion, offering customized benefits plans, and promoting a culture of workplace flexibility and supervisor supportiveness. None of these findings came as new revelations to us and we found the absence of life-work balance interesting, but not surprising, given the economic times.

Wise employers will update their assumptions about the generations, based on these findings and will pay particular attention to how they may enhance employee engagement through the quality of the employment experiences they offer.

Click here to download the study in a PDF format.

Click here to download the multi-generational workforce workbook.

Where Does Gen Y Want to Work?

Where Does Gen Y want to work? That is the question that inspired Janet Sun of Experience.com to poll 6700 Gen Y’rs to find the answer. I think as you see the results below there is really nothing to shocking although I would encourage you to read her write-up and thoughts on the results.

20090325_post_graph1

Gen Y’s New Words for 2009

geny-on-laptop

NEW SLANG
From povo and myselfish to retox and kward, the terms to know for 2009

While we understand the fleeting nature of slang and promise we are not “trying to make ‘fetch’ happen,” each year ushers in a bevy of new words you might hear and may even want to use (though we urge you to do so sparingly). 2009 introduces us to a vocabulary inspired by pop culture and technology, and here are a few of the favorites heard from the streets, our bloggers, and Gen Ys who know…

RECESSION-INSPIRED SLANG
Povo (po-vo)
“Caroline, I can’t go out to dinner tonight: My pay cut has left me totally povo.”

Ex-hole
n. Your ex boyfriend/girlfriend who dumped you via Post-it/text/drop-off-the-face-of-the-earth-disappearing-act and who is now flouncing around town with a new love interest
“I bumped into my ex-hole this morning – she said she was so sorry that she cheated on me, blah blah blah. I wanted to puke.”

Cupcake
v. To stay home with your boyfriend/girlfriend to cuddle
“It’s raining and cold outside; I think I’ll skip the bars and cupcake tonight.”

Hot Room
n. A social setting that involves a mix of people whose relationships to each other are, well, complicated
“I was sitting next to my current flame and then my ex-hole walked in with his current girlfriend, who I had a falling out with in high school – total hot room!”

DIGITAL SLANG
Pwn (pone)
v. To “power own” something or someone. Derived years ago from World of Warcraft smack talk, this slang has been adopted throughout other online games, and has since surfaced in the mainstream real world
“I pwn-ed Stephen last night in Wii Tennis.”

Epic Fail
n. A frequently used term in the video game community that quite simply means you really messed up and/or something/someone is an utter failure
“Dude, your attempt to get that girl’s number was an epic fail.”

Geequals
n. Two people who are equal in depth of arcane knowledge
“I knew I had met my geequal when Frank showed me his Star Wars light saber iPhone app.”

Myselfish
adj. A term used to describe people’s need for recognition and self-fulfillment via the Internet. This is accomplished with incessant Facebook status updates and TMI-Twitter feeds, and serves the purpose of making one feel important and/or noticed
“My friends consider my need to Twitter detailed accounts of my trips to Trader Joe’s, the gas station, and my opinions on anything, really, to be annoyingly myselfish. I consider it shameless self-promotion!”

THIS YEAR’S REHAB
Retox (ree-tox)
v. To go back on your New Year’s resolutions and do the opposite of the goals you set for yourself
“Instead of following my resolution to get fit this year, I decided to retox and take up cooking classes instead. Oh well, no one follows New Year’s resolutions anyway, right?”

Smashed Potatoes
adj. Drunk, inebriated, similar to the term “hot mess”
“Sorry I bailed without saying good night, but I was smashed potatoes.”

STREET SLANG
Hate-cation
n. Taking a vacation from being a hater where you are committed to not saying anything bad about anyone or anything; synonymous with “moral cleanse”
“Whatever, I know you have an opinion but just can’t speak your mind because you are on a hate-cation.”

Obama/Not Obama
adj. London street reporters proclaim that our new President has become synonymous with “cool”
“Yeah, that is so Obama!”

Alt-worthy
adj. A term used to describe people or things considered to be cool or trendy
“The pop-up art gallery on Elizabeth Street is alt-worthy.”

‘Kward (kwerd)
adj. Awkward
“Whoa, that conversation was very ‘kward.”

Gen Y Opts for Cash over Career Growth

huge_pile_of_cash

So much for the notion that young workers prize career growth more than cold, hard cash. Half of new college graduates say they would rather have high-paying jobs, even if it means less-satisfying careers, according to online job board Experience Inc. in Boston. Slightly more than one-quarter cite student loans as a big factor.

That revelation has recruiting implications: Nearly two-thirds of students say they are more likely to accept jobs with companies that offer loan repayment or similar financial assistance. Nevertheless, work appears to be a last resort for students shouldering high loan balances. Only 11 percent say they work part time to help pay tuition. Nearly one-third are competing for scholarships and grants.

Are the Coming Gen Y’ers a Bunch of Liars and Cheaters?

pinocchio

The future workforce is a few years away, but already, some observers are sending up warning flares that they’re slacking in ethical standards.

A recent survey by the Josephson Institute, a Los Angeles-based ethics-training center, revealed that lying, cheating and stealing are apparently prevalent among today’s high-school students. The survey studied nearly 30,000 students at public and private high schools nationwide.

Compared to a similar survey conducted in 2006, the latest poll, Report Card on the Ethics of American Youth, reveals a slight uptick of unethical behavior.

Among the findings:

* More than one in three boys (35 percent) reported stealing from a store within the past year; about one-quarter (26 percent) of girls admitted the same. In the previous survey, the results were slightly lower, at 32 percent and 23 percent, respectively.

* Nearly half of the boys (49 percent) and more than one-third of the girls (36 percent) reported lying to save money, compared to 47 percent and 31 percent, respectively, in the 2006 survey.

* A total of 83 percent of those in public schools and religious private schools said they lied to a parent about something significant. In addition, 26 percent confessed to lying on at least one of the questions on the survey.

* Nearly two-thirds (64 percent) of the respondents admitted to cheating on a test within the previous year, compared to 60 percent in the 2006 survey.

* Ironically, 93 percent reported that they were satisfied with their ethical behavior.

Michael Josephson, president and founder of the institute, says “the cheating data is chilling, but the theft data is stunning.”

While he doesn’t think the students have crossed the Rubicon and are doomed to a life of unethical behavior, Josephson cautions that businesses must infuse moral and ethical behavior into their culture — beyond tidy ethical statements — and spell out negative consequences for unethical behavior.

HT: Paul Gallagher

Pepsi Targets Gen Y – Is this New Formula Coke all over again?

pepsi121108

In a Pepsi-sponsored survey, StrategyOne discovered that Millennials, born between 1980 and 1990, share the attribute of optimism.  In fact, 95% of Millennials surveyed agreed with the statement that “it is important to maintain a positive outlook on life.”  These respondents also responded positively to words like “change,” “new,” “progress,” “hope” and “excitement.”  As all of this is part of the self-designated Pepsi Optimism Project, I’m wondering if this research is simply a vehicle for Pepsi to find what they’re looking for.  Are Millennials the only demographic with a statistically significant predisposition toward “progress” and “excitement?”

To read more about it click here.

Yes, Generation Y Loyalty Does Exist

tug-of-war

The header and link below is to an article I recently wrote for the Des Moines Business Record. I encourage you to read through it and I would love to hear your thoughts on Gen Y.

Article:

Before you start launching tomatoes and pelting me with empty pop cans, let me explain. I know when you see “Generation Y” and “loyalty” in the same sentence, you think it is an oxymoron along the classic lines of “military intelligence.” Well, I have news. The Gen-Y folks do have a strangely loyal generational distinction.

Let’s look at a couple of things before I broad-brush the whole generation loyal. First, the members of Generation Y are often accused of being the most self-centered generation ever. They have been called the “me” generation, and to capitalize on it, they have Web pages all about themselves, using social media to share with the world more and more about themselves. They love Twitter.com, which allows them to tell all their friends and family exactly what they are doing in real-time microbursts.

Click here to continue reading.

Social Media to Replace Recruiters? Right, Just Like Robots Are Doing All the Work Today….

robot

I love it when lame studies project the elimination of an entire industries.  Ever see the movie 2001?  Weren’t we all supposed to be chilling at this point, allowing the computers and robots to do all the work, while we moved toward the plane called self-actualization?

Right.. I know… We’re still doing the work. That sucks, but hey, it’s job security.

Here’s another bold prediction.  Some experts see the downfall of recruiting agencies, which you and I know as “headhunters”.  It seems this set of experts sees the rise of social networks, combines it with how the younger generations like to connect, and concludes that soon we won’t need headhunters.  The social networks of the younger generations will do the work, and the employee referral will rise as the preferred alternative to headhunters.

To continue reading click here.

A Gen Yer with Great Insight – it was Bound to Happen

summer1

I was reading the Modern Girl’s Career Guide blog and was impressed with the idea that Nicole the writer had put out there. While most of you know I spend a great deal of time studying and trending the generations, Nicole had an insight and idea for Gen Yers that is almost revolutionary in how they are typically stereo-typed. As I read through her post I was struck by the common sense of it – her insight was for the twenty-somethings to take their time in discovering their careers or ultimate desires in their work life. While that may not sound as ground breaking as I am making it out to be, it is. The typical Gen Yer does not want to discover anything about themselves or the company – they just want your job and they want it now.

I encourage you to read the post and think through her idea and how you may be able to pass it on to others in the Gen Y sphere.

Visual: How the Millennials Use Social Media

social_networking_among_youths

Audio: Gen Y – In Their Own Words – Danielle

After noticing the amount of interest in the Gallup Q12 employee engagement study I decided to take it to the next level. This topic and study by far out ranks any other post on my blog. So with that in mind I set out to make it my own in order to give you insight into what the working generations are really all about. I thought this would be a different twist on the topic instead of me telling you what they think – I decided to let them tell you in their own words. So I re-wrote the Q12 questions and renamed them the N12+ and tried to make them more conversational.

So what you have below is the culmination of that in the form of a recorded discussion between me and a Gen Y’er named Danielle and her thoughts and opinions on what it takes to engage her at work.

If this gathers as much interest as the other generational and employee engagement posts, I will continue to interview and discuss these questions with working members of the other generations as well. So stay tuned.

Click below to listen to my discussion with Danielle:

Playback time for the Audio is 15 minutes.

Video: Revenge of the Gen Y (Gen We) – It is Coming

This is an excellently produced video about Gen Y (Gen We) and what they want. If you have any interest in understanding Gen Y (Gen We) you must watch this video. I have to say I was incredibly surprised at how compelling it is. Now Go Watch it! =)

4 Things You Might Not Know About Generation Y

Sure, Gen Y is voting for Obama, but this doesn’t mean they are trailblazers. In fact, they are, for the most part, living out the values their parents gave to them. Not only that, but Generation Y is more comfortable being part of the crowd — identifying themselves by their group of friends, their teams at work, and the consumer brands they love most. Here are some traits of Gen Y that might make you think twice about the preconceived notions you have about those young upstarts in the workplace:

Gen Y is fundamentally conservative.

This is not a rebellious generation. This is a group that moves back home with their parents after college, something you could never think of doing if you were going to, say, spend a decade using drugs and hanging out at Woodstock. The helicopter parent phenomenon is also a sign of a generation that is not rebelling. They let their parents help choose their college and their clothes. And when it’s time to get a job, they let their parents help negotiate their salary.

One of the things that makes young people look like big risk-takers is their propensity to job-hop. People in their 20s change jobs every 18 months. But the impetus for their constant job-hopping is learning: Their parents drilled into their kids that learning is the most important thing: “Get off the sofa! Stop watching TV! Do something productive with yourself!” And this is the generation that is steeped in SAT tutors, Spanish tutors, and private soccer coaching. So they expect to be learning every step of the way for their whole life. When Gen Y sees they are no longer learning a lot at work, they leave. Because this is what their parents told them: Get off your butt and learn something!

Gen Y is full of great team players.

This generation grew up on soccer teams, where everyone is a winner and no one is a star. School taught kids on the playground that you can’t say you can’t play, and kids translated this into a worldview where everyone plays together. They went to prom in teams and later they applied for jobs and quit their jobs in teams.

Today’s executive teams understand that work environments that use teams well outperform those that don’t; however, older generations are leaders and loners, not teammates. Gen Y is appalled by a lack of team structure at work, and often they feel like they are not accomplishing anything until they are working as part of a team. Gen Y is so team-oriented that the place they really need help is in learning how to be leaders — something that comes so naturally to Boomers that they never even expect to teach it in such a fundamental way as Gen Y needs.

Gen Y women have more power than men.

For the first time in history, women in their twenties are out-earning men. This is true in every major city in the U.S., and the disparity persists until women have children, and then men earn more. Other generations might leap to cry sexism, but this generation understands that women have power to make their own decisions, and women are deciding on their own to downshift their career when they have kids, which means they are making an intentional reduction in earning power. Women in Gen Y feel empowered to get what they want in life, and they feel secure enough at the office to know that downshifting is fine.

Gen Y is more productive than everyone else.

While baby boomers are using their in-boxes as a to-do list, Gen Y is largely bought into the idea of an empty inbox. And while the idea of a constantly empty inbox might not seem defining to some, it is: For one thing, it means that Gen Y has more control over their priorities than everyone else because they are not choosing what to do by what is coming into their inbox, but rather, what their goals for the day are.

The other thing that an empty inbox signifies is Gen Y’s ability to slice and dice productivity software to get where they want to go. The key to an empty inbox is turning your email into a searchable database rather than a file system, which requires a good set of email tools. Gen Y chooses their own productivity tools, rather than waiting for the IT department to download them onto the company laptop. Gen Y’s productivity is so much higher than everyone else’s that you can assume that someone who is texting and watching a movie and listening to their iPod is still getting more done than you are.

– Penelope Trunk

Penelope Trunk is a Boston Globe career columnist.

The Trophy Kids Grow Up: How the Millennial Generation is Shaking Up the Workplace

In a new book by Wall Street Journal contributor Ron Alsop, the author tackles the challenges of employing “Trophy Kids” in the workplace. “Trophy Kids” are of course Millennials, those youngin’s born from 1980 to 2000.

The Journal has a great write-up of the book. My favorite quote:

Although members of other generations were considered somewhat spoiled in their youth, millennials feel an unusually strong sense of entitlement. Older adults criticize the high-maintenance rookies for demanding too much too soon. “They want to be CEO tomorrow,” is a common refrain from corporate recruiters.

More than 85% of hiring managers and human-resource executives said they feel that millennials have a stronger sense of entitlement than older workers, according to a survey by CareerBuilder.com. The generation’s greatest expectations: higher pay (74% of respondents); flexible work schedules (61%); a promotion within a year (56%); and more vacation or personal time (50%).

Clearly Millennials are a group that expect a lot from their career on day one. And who can blame them? Millennials were surrounded by motivation posters in school hallways every day with messages like “Believe and you will achieve” and “Everyone has special talent”.

Understanding this is vital to your marketing efforts. Make it clear in your message that an education at your university will give them an advantage in their career and will speed up achievements like raises, promotions and vacation time.

There is an even more important lesson here: ensure that your marketing message makes the Millennial feel special, talented and gifted. Work with the sense of entitlement, not against it. Encourage it. Play into the way the Millennial already considers themselves unique, and your message will resonate more.

Flattery, it seems, will get you everywhere. After all, you just need to get them to enroll, you don’t have to deal with them once they matriculate. That’s when student services takes over.

Original Source: Justin Emond

Parents Invade the Workplace

Below is the header and link for my newest article for the Des Moines Business Record. I hope you enjoy it. Feel free to come back and talk about your thoughts on this interesting topic.

Article:

I guess it was inevitable. It started simply enough. We wanted our children to have more than we had growing up. We wanted them to have a better education, more choices, less turmoil, etc. That was great in the 1970s and even in the 1980s, but at some point that trend was bound to spin out of control.

When parents decided to be more like friends than parents, that was a warning. When parents thought coaching children was better than disciplining them, that was a warning. In 2008, it has evolved to parents being the agents and protectors of their kids in ways that are almost unbelievable.

To continue reading click here.

What is your Biggest Work Challenge?

I have put some of the things I am hearing are the biggest issues people are facing at work right now. If I missed something feel free to add it in the comments section.

What do Workers Believe they will be doing at the Age of 67?

When do Americans plan to retire?

Almost half (48%) of Americas workers plan to work past the age of 67.

  • Younger generations are more often planning to retire at age 67 than their older counterparts. Fifty-eight percent of workers age 30-39 believe they will be retired at 67 compared to only 45 percent of those aged 60 and over.
  • Nearly one in three Americans plans to work at least part-time past the age of 67.

Why are Americans working later in life?

Four out of the five reasons cited for continuing to work past age 67 are not financial.

  • The number one reason (83%) people dont plan to retire at age 67 is to stay mentally engaged.
  • Among those with total net assets of less than $100,000, 81 percent said they will continue to work to earn enough money to live well, virtually the same percentage that want to keep working to stay mentally engaged.
  • Among those with total net assets of between $100,000 and $500,000, 72 percent will continue to work because they love their careers and 66 percent said they were not ready to end their careers.

What are the factors influencing retirement?

Americans have less confidence in factors influencing their retirement over which they have less control.

  • Americans have lower confidence in the economy than any other factor measured by the Unretirement Index.
  • The younger generations have little confidence that government benefit programs like Social Security and Medicare will be available when they retire. Sixty three percent of workers age 30-39 dont believe that Social Security will be available and also cite employer healthcare benefits as a reason to work past age 67.
  • American workers are much more likely to cut back on spending and reduce debt to improve their retirement prospects rather than seek to increase their income or change their investment mix. Eighty-two percent would reduce spending while only 58 percent would alter their investments.
  • Only 46 percent of all workers are very confident that they will have enough money to take care of basic living expenses when they reach traditional retirement age, and only 28 percent are very confident they will be able to take care of medical expenses.
  • Despite believing federal drug benefits will not exist in coming years, only 59 percent of those surveyed cited healthcare costs as a reason they plan to continue working.

Four Generations and The Baggage they Carry

Giselle Kovary, a consultant at n-gen People Performance Inc., specializes in helping companies “get, keep, and grow” four generations of workers simultaneously.

In her well-attended session at the recent SHRM (Society for Human Resource Management) Annual Conference and Exhibition in Chicago, she defined the four generations as:

Traditionalists: Born 1922-1945 (63-86 years old)
Their goal is to build a legacy.

Baby Boomers: Born 1946-1964 (44-62 years old)
Their goal is to put their stamp on things.

Gen Xers: Born 1965-1980 (28-43 years old)
Their goal is to maintain independence.

Gen Ys: Born 1981-2000 (8-27 years old)
Their goal is to find work and create a life that has meaning.

Relationship with the Organization and Authority

Traditionalists, Kovary says, were hard-working, willing to sacrifice, and above all, loyal to the organization.

Boomers came along with big changes they wanted to bring to the workplace, but there were the Traditionalists running things, so Boomers had to be content with changing from within.

But the Boomers saw how the organization let the Traditionalists down. “That’s not going to happen to me,” they say, and so their loyalty tends to be more toward the team.

Gen X’s loyalties are for the boss, because their boss is the gatekeeper for learning new skills. Xers are in the “sweet spot,” says Kovary. They’ve been living under the Traditionalists and Boomers for 20 years. What they want to say is, “Will you please just get out of the way?” They also have up to 20 years’ experience and, as the Traditionalists and Boomers retire, workforce pressures mean Xers can negotiate and demand.

Meanwhile, Gen Y loyalties are to their colleagues. They think of all employees as peers. They may say to their manager, “Why don’t you do it?” They are likely to ignore the corporate food chain, and want to talk directly to the VP.

Gen Ys’ parents wanted them to have a voice in family matters; be part of family decisions; and now those young people bring those expectations to the workplace. Ys want their opinions solicited, listened to, and acted upon. (Boomers often tell her, Kovary says, “Well, yes, that’s how I raised my kids, but that’s not who I want to work with me.”)

Ys also move and travel in packs. And even when not together, they are in constant communication.

Ys expect all their co-worker friends to receive equal treatment. They are used to playing soccer and everyone gets a trophy. And since they cannot fail, Ys expect second chances. “I failed to meet my sales target? I want a do-over.” And if they are top ranked, they will lobby in favor of their lower-ranked teammates.

Here Come the Helicopter Parents

And then, says Kovary, don’t be surprised if Ys’ “helicopter parents” want to be involved in the application/interview process. (A quick show of hands of the hundreds of HR managers in attendance showed that most have gotten calls from parents.)

Ys can do outstanding work, says Kovary, but if they aren’t fulfilled, they’ll just leave. “Time to go; no biggie.” They have many options—or at least they believe they do.

Competency Revolution

Beware of an important change that is occurring with competency, says Kovary. For older generations, competency was held by the more experienced people, but now, in many fields, competency—especially technical competency—is with the least experienced, the Ys.

Work Styles of the Generations

Traditionalists worked in a linear fashion, following the rules, says Kovary. Boomers went along with the rules and the structure: “These are the 10 steps that we need to take.” Xers challenge the steps. They suggest, “How about steps 3 through 7 and then 9?” Ys say, “Let’s make it faster and better through technology.” They want to upgrade every 3 months to 6 months, just as they do with their personal technology.